The lettermark “W” is the chief differentiator and underwriting symbol that represents our brand. It is important for the lettermark “W” to be clearly perceived in interaction with other elements such as typography and imagery at all times and not dominated by other design components.

The lettermark “W” can appear in Wetpaint Red (with Burgundy drop shadow), in flat black or flat white and must standout clearly against background placed. Elements with similar colouring may not be place behind or on top of the lettermark.

The lettermark “W” is to be mainly used at the bottom right hand side of communication materials. It can overlay spaces or images or place over other elements as long as the lettermark integrity is kept intact: perceived clearly and distinctly. The lettermark can be trimmed horizontally from the right hand side only and/or trimmed vertically from below only.

Important to note when trimming the lettermark it must keep 80% of its integrity intact in order to remain distinguishable.