Logo Formats for Download

For a consistent and cohesive brand, it is important to use the Wetpaint logo correctly at all times. Clear space around the logo must be observed to optimise its visual impact. No other elements must be present in the clear space unless specified in these guidelines

The core logo with the tagline is only to be used on large format displays or instances where the logo is larger than 60mm in width. In instances where a smaller size is require, use the core logo without the tagline.

The minimum size of the logo depends on the mediums or materials being used. However, it must not be reduced any further than what has been stipulated in this guide. It is also imperative that you must use the core logo without the tagline: since ‘97.

This is the preferred version that is to be used on light backgrounds ONLY

This is also a preferred version, to be used on dark backgrounds

This logo must be used rarely, when reproduction limitations force its use. It must be utilised on medium to dark - coloured backgrounds

This is not a preferred usage. It must be used ONLY when reproduction limitations force its use

Use the red logo on similar coloured backgrounds

Place the white logo on light backgrounds

Add any effects/filters to the existing logo

Change the colour of any of the elements that make up the logo

Place the logo over busy imagery or text of any kind

Distort the logo by squashing or stretching it

Use a low resolution logo